Seth Taylor, the driving force behind Taylor Cattle Company, was raised in Vernon, Texas, where his family's agricultural legacy runs deep in Wilbarger County. Several generations of his family were dedicated to farming and ranching. Seth's upbringing was influenced by his parents' ventures in the gasoline distributing and convenience store industry. While he gained valuable business insights from them, his heart was always set on ranching. His childhood passion for horses flourished as he team roped, joined the highschool rodeo team and galloped racehorses for Gary Jacobs.

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After completing his education, Seth ventured to Montana, where he guided wagon tours at Yellowstone National Park with a team of horses before diving into horse training. Initially focused on reining horses, he eventually returned to Texas, drawn to cow bred horses. In 2007, he met his wife, Bobbi, and they settled in Weatherford, where Seth worked under Paul Hansma for several years. This period marked a pivotal moment, leading to the establishment of Taylor Cattle Company. Together with their two children, Brooke and Asa, they have established their headquarters in Graford, Texas.  The Taylor family enjoys daily ranching tasks, riding and breeding quality horses, as well as traveling, hunting, fishing, cooking, and spending time with friends and family.

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The Taylors believe the industry has enriched their lives far beyond what they can offer it in return; but they are committed to being a positive force in promoting efficient and high-quality beef production, animal welfare, agricultural education, land and wildlife stewardship, community discipleship, and supporting American farmers and ranchers. As they move forward, the Taylors remain dedicated to their western heritage while embracing growth.